{"id":294,"date":"2018-01-26T09:51:55","date_gmt":"2018-01-26T00:51:55","guid":{"rendered":"https:\/\/www.nagano-sci.or.jp\/jirei\/?page_id=294"},"modified":"2020-10-16T19:39:28","modified_gmt":"2020-10-16T10:39:28","slug":"jirei14","status":"publish","type":"page","link":"https:\/\/www.nagano-sci.or.jp\/jirei\/jirei14\/","title":{"rendered":"14_\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316"},"content":{"rendered":"<p><!-- \u25bc\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb --><\/p>\n<div id=\"page_title\" style=\"line-height: 150%;\">\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316[\u5e73\u621029\u5e74\u5ea6]<\/div>\n<h3>\u652f\u63f4\u30c6\u30fc\u30de<\/h3>\n<div class=\"text\">\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316<\/div>\n<h3>\u652f\u63f4\u8005<\/h3>\n<table class=\"waku\" border=\"0\" width=\"85%\" cellspacing=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td class=\"table_item\" width=\"40%\">\u5546\u5de5\u4f1a\u540d<\/td>\n<td class=\"table_text\" width=\"60%\">\u9577\u91ce\u5e02\u5546\u5de5\u4f1a<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u62c5\u5f53\u4e3b\u4efb\u7d4c\u55b6\u652f\u63f4\u54e1\u7b49\u540d<\/td>\n<td class=\"table_text\">\u6751\u702c\u3000\u9244\u7537<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u5c02\u9580\u5bb6<\/h3>\n<table class=\"waku\" border=\"0\" width=\"85%\" cellspacing=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td class=\"table_item\" width=\"40%\">\u5c02\u9580\u5bb6\u540d<\/td>\n<td class=\"table_text\" width=\"60%\">\u6e21\u8fba\u3000\u592a\u5fd7<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u4e3b\u306a\u4fdd\u6709\u8cc7\u683c<\/td>\n<td class=\"table_text\">\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u4e3b\u306a\u5c02\u9580\u5206\u91ce<\/td>\n<td class=\"table_text\">IT\u5229\u6d3b\u7528\u306b\u3088\u308b\u7d4c\u55b6\u652f\u63f4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u4f01\u696d\u6982\u8981<\/h3>\n<table class=\"waku\" border=\"0\" width=\"85%\" cellspacing=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td class=\"table_item\" width=\"40%\">\u4f01\u696d\u540d<\/td>\n<td class=\"table_text\" width=\"60%\">\uff08\u682a\uff09\u4e09\u5efa<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u696d\u7a2e<\/td>\n<td class=\"table_text\">\u5efa\u8a2d\u696d<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u8cc7\u672c\u91d1<\/td>\n<td class=\"table_text\">10,000\u5343\u5186<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u5f93\u696d\u54e1\u6570<\/td>\n<td class=\"table_text\">\uff14\u540d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u4e8b\u696d\u6982\u8981<\/h3>\n<table class=\"waku\" border=\"0\" width=\"85%\" cellspacing=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td class=\"table_item\" width=\"40%\">\u5275\u696d\uff08\u8a2d\u7acb\u5e74\u6708\u65e5\uff09<\/td>\n<td class=\"table_text\" width=\"60%\">\u662d\u548c\uff16\uff12\u5e74\uff16\u6708\uff11\u65e5<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u4f4f\u6240<\/td>\n<td class=\"table_text\">\u9577\u91ce\u770c\u9577\u91ce\u5e02\u5ddd\u4e2d\u5cf6\u753a\u539f\uff12\uff10\uff10\uff0d\uff13\uff14<\/td>\n<\/tr>\n<tr>\n<td class=\"table_item\">\u4e8b\u696d\u5185\u5bb9<\/td>\n<td class=\"table_text\">\u5efa\u5177\u5de5\u4e8b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u652f\u63f4\u306e\u6982\u8981<\/h3>\n<div class=\"text\">\n<p><strong>\u3010\u7d4c\u55b6\u8ab2\u984c\u3011<\/strong><\/p>\n<p>\u73fe\u5728\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u3001\u4f01\u696d\u5185\u5bb9\u3084\u65bd\u5de5\u4e8b\u4f8b\u7b49\u306b\u3064\u3044\u3066\u60c5\u5831\u767a\u4fe1\u304c\u5f31\u304f\u3001\u898b\u308b\u5074\u306b\u6b63\u78ba\u306b\u4f1d\u308f\u3089\u306a\u3044\u90e8\u5206\u3082\u3042\u3063\u305f\u306e\u3067\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u5237\u65b0\u3092\u3057\u305f\u3044\u3002<\/p>\n<p>\u3000\u307e\u305f\u3001\u793e\u9577\u306f\u30bc\u30cd\u30b3\u30f3\u304b\u3089\u306e\u4e0b\u8acb\u4f9d\u5b58\u5ea6\u3092\u4e0b\u3052\u3001BtoC\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u958b\u62d3\u306b\u3088\u308b\u9867\u5ba2\u306e\u7372\u5f97\u3092\u56f3\u308a\u305f\u3044\u305f\u3081\u3001BtoC\u6226\u7565\u5f37\u5316\u3092\u8003\u616e\u3057\u305f\u5185\u5bb9\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text\">\n<p><strong>\u3010\u652f\u63f4\u5185\u5bb9\u3011<\/strong><\/p>\n<p>\u3000\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u5237\u65b0\u306b\u3088\u308b\u60c5\u5831\u767a\u4fe1\u306e\u5f37\u5316\u3068\u3001BtoC\u6226\u7565\u5f37\u5316\u3068\u3057\u3066\u306e\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u60c5\u5831\u767a\u4fe1\u306e\u5185\u5bb9\u3068\u3059\u3079\u304f\u3001\u6539\u3081\u3066\u60c5\u5831\u767a\u4fe1\u5185\u5bb9\u3092\u7cbe\u67fb\u306e\u4e0a\u3001\u3053\u306e\u4f01\u696d\u306e\u5f37\u307f\u3067\u3042\u308b\u300c\u30a6\u30c3\u30c9\u30c7\u30c3\u30ad\u300d\u300c\u30a2\u30eb\u30df\u30b5\u30c3\u30b7\u300d\u7b49\u8ca9\u58f2\u65bd\u5de5\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u4f01\u753b\u6982\u8981\u3092\u6c7a\u5b9a\u3057\u305f\u3002<\/p>\n<p>\u3000\u4f01\u753b\u6982\u8981\u3092\u57fa\u306b\u4f5c\u6210\u652f\u63f4\u306b\u79fb\u308a\u3001\u6b21\u306e\u3068\u304a\u308a\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u30fb\u63d0\u6848\u7b49\u3057\u306a\u304c\u3089\u3001\u4f5c\u6210\u652f\u63f4\u3092\u5b9f\u65bd\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[1]\u4f55\u3092\u3059\u308b\u4f1a\u793e\u306a\u306e\u304b\u306e\u660e\u78ba\u5316<\/p>\n<p>[2]\u8ca9\u58f2\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u898b\u6975\u3081<\/p>\n<p>[3]AIDMA\u7406\u8ad6\uff08\uff15\u3064\u306e\u6d88\u8cbb\u884c\u52d5\uff1d\u6ce8\u610f\u30fb\u95a2\u5fc3\u30fb\u6b32\u6c42\u30fb\u8a18\u61b6\u30fb\u884c\u52d5\uff09\u3092\u8003\u616e<\/p>\n<p>[4]\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u30ea\u30f3\u30af\u5143\u3092\u8a2d\u5b9a\u3057\u3001\uff11\u30da\u30fc\u30b8\u3067\u554f\u5408\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u8cfc\u5165\u3092\u4fc3\u3059\u72ec\u7acb\u3057\u305f\u30da\u30fc\u30b8\uff09\u306e\u4f5c\u6210<\/p>\n<p>[5]facebook\u7b49SNS\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u5229\u7528\u9023\u643a<\/p>\n<p>[6]\u30b9\u30de\u30db\u95b2\u89a7\u3092\u524d\u63d0\u306b\u4f5c\u6210<\/p>\n<p>&nbsp;<\/p>\n<p>\u3000\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u616e\u3057\u3066\u5237\u65b0\u3055\u308c\u305f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u3001\u4f01\u696d\u30b3\u30f3\u30bb\u30d7\u30c8\u3082\u660e\u78ba\u306b\u306a\u308a\u3001\u898b\u308b\u5074\u306b\u3068\u3063\u3066\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u5185\u5bb9\u3068\u306a\u3063\u305f\u3002\u307e\u305f\u3001BtoC\u6226\u7565\u5f37\u5316\u306e\u89b3\u70b9\u3067\u306f\u3001\u4e3b\u529b\u3068\u306a\u308b\u300c\u30a6\u30c3\u30c9\u30c7\u30c3\u30ad\u300d\u300c\u30a2\u30eb\u30df\u30b5\u30c3\u30b7\u300d\u7b49\u8ca9\u58f2\u65bd\u5de5\u306e\uff30\uff32\u306b\u52a0\u3048\u3066\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u5145\u5b9f\u3084\u65bd\u5de5\u4e8b\u4f8b\u306e\u7d39\u4ecb\u3001\u898b\u7a4d\u4fa1\u683c\u306e\u8a08\u7b97\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u53d6\u308a\u5165\u308c\u305f\u5185\u5bb9\u3068\u306a\u308a\u3001\u4eca\u5f8c\u306f\u3001BtoC\u6226\u7565\u3068\u3057\u3066\u306e\u52b9\u679c\u304c\u5927\u304d\u3044\u3082\u306e\u3068\u306a\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wakuwaku alignnone wp-image-295 size-full\" title=\"\u30a6\u30c3\u30c9\u30c7\u30c3\u30ad\u65bd\u5de5\u4e8b\u4f8b\" src=\"https:\/\/www.nagano-sci.or.jp\/jirei\/wp-content\/uploads\/2018\/01\/jirei14_1.jpg\" alt=\"jirei14_1\" width=\"249\" height=\"332\" srcset=\"https:\/\/www.nagano-sci.or.jp\/jirei\/wp-content\/uploads\/2018\/01\/jirei14_1.jpg 249w, https:\/\/www.nagano-sci.or.jp\/jirei\/wp-content\/uploads\/2018\/01\/jirei14_1-225x300.jpg 225w\" sizes=\"auto, (max-width: 249px) 85vw, 249px\" \/><br \/>\n <span style=\"font-size: 11pt;\">\u3010\u30a6\u30c3\u30c9\u30c7\u30c3\u30ad\u65bd\u5de5\u4e8b\u4f8b\u3011<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wakuwaku alignnone wp-image-296 size-full\" title=\"\u5f8c\u4ed8\u3051\u6a39\u8102\u30b5\u30c3\u30b7\u65bd\u5de5\u4e8b\u4f8b\" src=\"https:\/\/www.nagano-sci.or.jp\/jirei\/wp-content\/uploads\/2018\/01\/jirei14_2.jpg\" alt=\"jirei14_2\" width=\"261\" height=\"196\" \/><br \/>\n <span style=\"font-size: 11pt;\">\u3010\u5f8c\u4ed8\u3051\u6a39\u8102\u30b5\u30c3\u30b7\u65bd\u5de5\u4e8b\u4f8b\u3011<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text\">\n<h3>\u652f\u63f4\u3092\u53d7\u3051\u305f\u4f01\u696d\uff08\u4e8b\u696d\u8005\uff09\u306e\u58f0<\/h3>\n<p>\u3000BtoB\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u5546\u58f2\u3092\u3057\u3066\u304a\u308a\u3001BtoC\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u7372\u5f97\u304c\u308f\u304b\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u5c11\u4eba\u6570\u306e\u4f1a\u793e\u3067BtoC\u8ca9\u58f2\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u69cb\u7bc9\u306b\u306fHP\u304c\u4e0d\u53ef\u6b20\u3060\u3068\u6c17\u3065\u304d\u3001\u4ee5\u524d\u306f\u4f1a\u793e\u6848\u5185\u7a0b\u5ea6\u306eHP\u3060\u3063\u305f\u30e2\u30ce\u3092BtoC\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305fHP\u3068\u3057\u307e\u3057\u305f\u3002HP\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3059\u308b\u306b\u5f53\u308a\u3001SWOT\u5206\u6790\u3092\u884c\u306a\u3044\u3001\u6539\u3081\u3066\u81ea\u793e\u3092\u898b\u76f4\u3059\u6a5f\u4f1a\u306b\u306a\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u306eHP\u306b\u306a\u3063\u305f\u306e\u3067\u306f\u3068\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3000BtoC\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u4f1a\u793e\u5168\u4f53\u58f2\u4e0a\u306e3\u5272\u3092\u5360\u3081\u308b\u3088\u3046\u3001HP\u6d3b\u7528\u304c\u3067\u304d\u308c\u3070\u3068\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u5237\u65b0\u306b\u3088\u308a\u3001\u5f90\u3005\u306b\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3082\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3000\u3054\u6307\u5c0e\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u5f15\u304d\u7d9a\u304d\u3001\u5b9c\u3057\u304f\u304a\u9858\u3044\u81f4\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/h3>\n<div class=\"text\">\n<p>\u3000\u4e8b\u696d\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u691c\u8a3c\u30fb\u5206\u6790\u3059\u308b\u306a\u3069\u3001\u52a9\u8a00\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u5b9f\u65bd\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u518d\u5ea6\u5c02\u9580\u5bb6\u306e\u652f\u63f4\u3092\u4ef0\u3050\u3002\u305d\u306e\u5f8c\u306e\u66f4\u306a\u308b\u4e8b\u696d\u767a\u5c55\u306b\u8cc7\u3059\u308b\u305f\u3081\u306e\u3001\u88dc\u52a9\u4e8b\u696d\u7b49\u3092\u63d0\u6848\u30fb\u63a8\u9032\u3057\u3066\u884c\u304f\u3002<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316[\u5e73\u621029\u5e74\u5ea6] \u652f\u63f4\u30c6\u30fc\u30de \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316 \u652f\u63f4\u8005 \u5546\u5de5\u4f1a\u540d \u9577\u91ce\u5e02\u5546\u5de5\u4f1a \u62c5\u5f53\u4e3b\u4efb\u7d4c\u55b6\u652f\u63f4\u54e1\u7b49\u540d \u6751\u702c\u3000\u9244\u7537 \u5c02\u9580\u5bb6 \u5c02\u9580\u5bb6\u540d \u6e21\u8fba\u3000 &hellip; <a href=\"https:\/\/www.nagano-sci.or.jp\/jirei\/jirei14\/\" class=\"more-link\"><span class=\"screen-reader-text\">&#8220;14_\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306b\u3088\u308b\uff22\uff54\uff4f\uff23\u6226\u7565\u5f37\u5316&#8221; 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